RED DOT DESIGN AWARD 2013
In the category „Brand Design & Identity“, the award „Red Dot“ for high design quality, expressing aesthetics, innovation and precision in an exemplary manner, is presented to KORMARAN.
Kormaran builds exclusive watercrafts for yachts. The 3D logo reflects the high quality of these vehicles. The corporate design positions the brand as premium with impressively elegant, dynamic and exclusive products. At the same time, the design of the logo and the new tagline “Redefining Water crafts”, create a connection with the company’s innovative capacity. The colour scheme, dominated by turquoise and the specially created “Champagne Pearl”, combines with the minimalist tone of the communication to emphasize the brand values.